You Done Broke My Heart . . . Uh Guitar

Guitars and communications – a couple of my favorite topics.

While I've held Taylor guitars in high regard I've only ever held one Taylor in my hands. And until today, I'd never heard of Dave Carroll.

After today, I hold both Taylors AND Carroll in high regard.

A songwriter, he tried for a year to get an airline to cough up for his Taylor guitar damaged on a Chicago-Nebraska flight.

After penning a country song “United Breaks Guitars”, the troubador and his bandmates hammed up a corny video*, already viewed nearly two and a half million times on Youtube.

Carroll also used his own website and Twitter effectively, as demonstrated by an Aussie, Lance Scoular.

In his staid deliver, Scoular chronicles the phenomena (I hestitate to call it a formula. Carroll did some things very right, but wannabes could now do - and and likely WILL do- the very same and get just 15 views.) Congrats go to Dave (a David of sorts), who brought the giant to heel, with faith in new media capabilities and letting go with a couple of stones.

The little guy can be heard against a giant, whether its United or the manufacturer of malfunctioning voting machines (another episode of new media, viral story travel and crowdsourced journalistic work).

But it is still not a replacement for newsrooms and professional journalists. There is too much injustice for that.

*a little warning that the Lord's name is used in vain early in the song.